I discuss this topic on episode #229 from The Money Mindset Podcast.
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2024 was hard…..emotionally, financially, and physically.
Turning 40 added another layer to it all.
It’s a time when you really start to think about your future and how the clock feels like it’s running out.
It feels like there’s not enough time to do all the things…..and then you start questioning all the things you’ve already done in your life.
Plus as we get older, our parents and grandparents are getting older and passing away.
It makes all the big picture stuff more real and more important.
This includes the big picture money goals.
Plus, it makes you realize how important saving for retirement, healthcare, and estate planning really is.
It’s no longer a “I’ll deal with that later” item.
It’s a “I have to deal with this now” item.
You have to move from just managing day-to-day expenses and maybe putting a little aside in a savings account, to considering investment strategies, saving for big purchases and reducing your debt.
💜 It’s NEVER too late to set ourselves up for success and achieve those financial goals.
Here’s a solid, actionable breakdown of what midlife women—especially those in their 40s—should know about money.
Think of this as a mix of mindset, strategy, and practical advice:
Quick Summary:
💡 1. You Have More Power Than You Think
- Mindset matters. This is often a season of transitions—career pivots, family changes, even divorce or caregiving. It’s never too late to take control.
- If you’ve made mistakes or avoided finances until now, forgive yourself and focus on what you can build from here.
💰 2. Your Highest-Earning Years
- Statistically, women often hit their peak earning years in their 40s and early 50s.
- Use this time to maximize income: negotiate, seek promotions, build a side hustle, or consider a career upgrade.
📉 3. Debt Needs to Be Handled Intentionally
- Prioritize paying off high-interest debt, especially credit cards.
- If you’re juggling mortgage, student loans, or supporting kids/parents, get a clear debt strategy in place.
🛑 4. Don’t Put Yourself Last Financially
- Women often put kids, partners, or aging parents first—but your retirement and financial health matter.
- Say yes to self-investment: career growth, mental health, and your own financial security.
🏦 5. Retirement Isn’t as Far Off as It Seems
- If you haven’t already, start or ramp up contributions to retirement accounts (401(k), IRA, etc.).
- Know your numbers: How much you’ll need, what you’ve saved, and the gap to close.
📊 6. Know Your Financial Picture
- Track your net worth (assets minus liabilities).
- Understand your cash flow: What’s coming in, what’s going out, and what’s growing.
- Clarity gives you confidence.
📚 7. Build Financial Literacy, Not Just Budget Skills
- Learn about investing, taxes, and estate planning, not just saving and budgeting.
- Financial independence is built with knowledge, not just cutting costs.
🧠 8. Money Confidence is a Skill, Not a Trait
- You don’t need to be “good with money” naturally.
- Confidence comes from taking small, consistent actions and learning over time.
💼 9. Protect Yourself
- Make sure you have:
- Adequate insurance (life, disability, health)
- A will and estate plan
- Emergency savings (3–6 months of expenses)
🌱 10. Your 40s Can Be a Financial Springboard
- This can be a decade of reinvention—financially, personally, professionally.
- Whether you’re restarting, rebuilding, or refining, you get to write your next chapter with intention.
Now, Let’s Break It Down Into Actionable Steps:
💡 1. You Have More Power Than You Think
Your 40s can be a turning point—a season of reflection, reinvention, and rejuvenation. And when it comes to your relationship with money, the most important truth is this: you are not stuck.
This decade often comes with big transitions—career shifts, relationship changes, health wake-ups, kids growing up or leaving home, or stepping into the role of caregiver for aging parents.
These moments can feel overwhelming… but they also carry a quiet power. They crack open space for change. Space to ask: What do I want next? What do I need? What am I no longer willing to ignore?
And if you’re like many women, maybe you’ve avoided money stuff in the past. Maybe you let someone else handle it, or you lived paycheck to paycheck, or you spent to cope. Maybe you’ve made decisions you regret. That’s okay. Truly.
Forgive yourself. You did the best you could with what you knew at the time.
What matters now is that you’re here. Paying attention. Wanting more clarity, more confidence, more control. That’s powerful. That’s brave.
And you don’t need to fix everything overnight. You just need to start where you are—with what you have—and take one small step.
Because financial empowerment doesn’t come from having all the answers.
It comes from owning your worth, learning as you go, and trusting that you can handle it—even if it feels scary. Even if it’s new.
💜 You’re not too late.
💜 You’re not too old.
💜 You’re just getting started.
💰 2. Your Highest-Earning Years Might Be Now
There’s a powerful truth many women don’t hear enough: your 40s and early 50s can be your highest earning years.
You’ve likely built experience, resilience, and a solid reputation by now—even if your path hasn’t been linear. Employers value that. Clients value that. You should value that.
Statistically, these years are when women have the potential to earn the most.
But many don’t maximize that potential—not because they can’t, but because they don’t ask.
They don’t negotiate. They stay small. They wait for someone to notice.
No more waiting.
Now is the time to:
-
💬 Ask for more. Negotiate your salary. Charge your worth. Raise your rates.
-
🚀 Level up. Seek that promotion. Say yes to leadership. Apply for that bigger opportunity.
-
🔧 Diversify your income. Maybe that side hustle idea isn’t a pipe dream—it’s a real path to freedom.
-
🎓 Invest in your growth. Consider upskilling, certification, or even a career pivot that aligns with who you are now—not who you were in your 20s.
And remember: maximizing income isn’t just about money.
It’s about options.
It’s about freedom.
It’s about building a future where you get to make choices from a place of abundance, not survival.
🔥You are in your prime—not past it.
So show up. Speak up. Step up.
And own what you bring to the table.
Because it’s not just your time—it’s your earning season.
📉 3. Debt Needs to Be Handled Intentionally
Let’s be honest—debt can feel heavy. It’s the thing that quietly lingers in the background, draining energy and often carrying shame with it. But here’s the truth: debt is not a character flaw. It’s a financial circumstance. And you can change it—with clarity, intention, and a plan.
In your 40s, debt can come from so many directions:
- Credit cards used to fill the gaps or cope with stress
- Student loans you’re still paying—or took on for your kids
- A mortgage that feels like a second job
- Helping aging parents or supporting children through college
It’s a lot. And when you’re juggling multiple responsibilities, it’s easy to push debt management to the bottom of the list. But here’s why you shouldn’t:
Debt quietly steals your future. The longer it lingers, the more interest compounds, and the harder it becomes to build real wealth.
So, it’s time to get intentional—not overwhelmed.
Start with:
- 🧮 Awareness. List every debt you owe: how much, the interest rate, and the minimum payment.
- 🔥 Prioritize high-interest debt first. Credit cards, especially. They’re wealth killers if left unchecked.
- 🧩 Build a strategy that fits your life. Whether it’s the avalanche method (highest interest first) or the snowball method (smallest balance first), choose a plan that keeps you motivated.
- 💬 Ask for help if you need it. Talk to a financial coach, nonprofit credit counselor, or even your bank. There are options you may not even know exist.
And here’s the key: don’t just aim to “get out of debt”— set clear and measurable goals .
Because when your money isn’t tied up in interest payments, you can finally start using it to create options, security, and joy.
Debt doesn’t define you.
But how you face it can transform you.
🙋♀️ Need more help on paying off debt, check out these resources:
10 Ways to Reset Your Money Mindset So You Can Pay Off Debt FAST!
10 Easy Tips for Paying Off Debt FAST!
🛑 4. Don’t Put Yourself Last Financially
If you’re a woman in your 40s, chances are you’ve spent much of your life taking care of everyone else.
Kids. Partners. Parents. A career. A home.
You’ve probably gotten used to being the glue, the giver, the one who makes it all work.
But here’s the hard truth: you cannot keep building a stable world for everyone else while ignoring your own financial foundation. Eventually, the cost shows up—in stress, in burnout, or in a retirement account that’s empty because you “didn’t want to be selfish.”
Let’s be clear:
Prioritizing your own financial future isn’t selfish. It’s smart. It’s responsible. And it’s necessary.
Because here’s what happens when women constantly put themselves last:
- They under-save for retirement.
- They stay in jobs—or relationships—that don’t serve them, out of financial fear.
- They carry the emotional and financial load without backup.
And it’s time to stop that cycle.
You deserve:
- 💼 Career growth that reflects your value—not just survival mode.
- 🧠 Mental clarity and peace that comes from knowing your money is handled.
- 💵 A retirement plan that gives you choices later, not just obligations now.
Saying yes to your financial health might mean setting boundaries.
It might mean investing in coaching, education, therapy, or a career pivot.
It might mean choosing to save instead of covering yet another expense for someone else.
And guess what? The people who love you—your kids, your family—need you to be financially strong. They benefit when you’re secure, confident, and not depleted.
So ask yourself:
What would it look like to put you back on the priority list?
Because when you start investing in yourself, everything else starts to shift.
🏦 5. Retirement Isn’t as Far Off as It Seems
Here’s the thing no one really prepares us for:
Retirement sneaks up faster than you think.
One day you’re helping your kids with homework, the next you’re wondering how many years you have left to “catch up” on savings.
If you’re in your 40s and feeling behind, you’re not alone—and you’re not too late.
But this is your moment to get focused, get clear, and take action.
Because the truth is:
Retirement isn’t an age—it’s a number.
It’s the amount of money you’ll need to maintain your freedom, comfort, and dignity when you stop working (or want the option to stop).
So here’s where to start:
- 📊 Know your numbers.
- How much do you have saved right now?
- How much will you likely need?
- What’s the gap—and what would it take to start closing it?
- 📈 Use your highest-earning years wisely.
- Max out employer-sponsored plans like 401(k)s if you can.
- Take advantage of catch-up contributions available after age 50.
- Open or contribute to IRAs—even small amounts add up.
- ⏳ Time is still on your side—but not to waste.
- The money you invest today has years to grow, thanks to compound interest.
- Even if you’re starting late, starting now is a game-changer.
And here’s something most people don’t talk about:
Retirement is not just about money—it’s about power.
It’s about having options.
About not staying in a job or situation just for a paycheck.
It’s about waking up one day and choosing what you want your life to look like—with zero panic about how to pay for it.
You deserve a future that’s built on freedom, not fear.
And the steps you take today—no matter how small—can pave the way there.
📊 6. Know Your Financial Picture
Let’s be honest: it’s really hard to feel confident about money when you’re not clear on where you stand.
And for many women, especially in midlife, money has been more about survival than strategy. The bills get paid (hopefully), the income comes in (mostly), and beyond that? It feels like a blur.
But here’s the truth:
Clarity is power.
When you understand your financial picture—clearly and honestly—you shift from reacting to your money to leading it.
So let’s break it down:
💼 Step 1: Track Your Net Worth
Your net worth is your financial snapshot in one simple formula: What you own (assets) – What you owe (liabilities) = Your net worth
- Assets: savings, retirement accounts, property, investments, etc.
- Liabilities: credit cards, mortgage, car loans, student loans, etc.
It’s not about judgment—it’s just data. And knowing this number gives you a baseline. From there, you can grow.
💸 Step 2: Understand Your Cash Flow
You don’t need a complicated budget to get a handle on this. Just start by asking:
- What’s coming in every month?
- What’s going out—and where?
- What’s left over to save, invest, or put toward goals?
Awareness is everything. You might discover:
- You’re spending on things you don’t value.
- You can save more than you thought.
- Or maybe, you need to earn more to create breathing room.
🌱 Step 3: Track What’s Growing
This is the fun part: where your money is working for you.
- Are your retirement accounts growing?
- Do you have an emergency fund earning interest?
- Are your investments building momentum?
Watching your progress—even if it’s small—builds trust in yourself.
You stop guessing. You start seeing. You feel empowered.
You don’t need to have it all figured out.
You just need to look honestly at what’s true right now—and decide where you want to go next.
Because when you stop avoiding the numbers, you stop avoiding your power.
And confidence? That’s not a feeling you wait for.
It’s a result of clarity and action.
📚 7. Build Financial Literacy, Not Just Budget Skills
For years, women have been told that being “good with money” means sticking to a budget, cutting back on lattes, and couponing like a pro. But let’s be real:
Budgeting alone will not build wealth.
It’s a foundation, yes—but true financial independence comes from financial literacy: the knowledge and confidence to make smart decisions with your money across your whole financial life.
Think of it like this:
If budgeting is the ability to manage your day-to-day money, financial literacy is the ability to make your money work for your future.
Here’s what that means in real life:
📈 Learn About Investing
Investing isn’t just for rich people, Wall Street bros, or financial advisors.
It’s for you.
- Understand how retirement accounts like IRAs and 401(k)s work.
- Learn the basics of stocks, index funds, and compounding interest.
- Start small if you need to—but start. Investing is how wealth grows.
🧾 Understand Taxes (Just a Little Bit)
Taxes might seem dry or overwhelming, but they affect everything—from your paycheck to your investments.
Knowing how to minimize taxes legally (through deductions, retirement contributions, or business expenses) can help you keep more of what you earn.
📝 Don’t Skip Estate Planning
You might think, “I’m not wealthy enough for a will.”
But if you have kids, own a home, or want to make sure you decide what happens to your finances, you need a basic estate plan.
That means:
- A will
- Power of attorney
- Healthcare directives
This isn’t just about money. It’s about peace of mind—for you and your loved ones.
🧠 Financial Literacy = Freedom
Learning about money—beyond the basics—gives you options.
It allows you to:
- Plan for the future, not just survive the present
- Ask smarter questions
- Spot red flags
- Make bold moves—like launching a business, investing in real estate, or retiring early
And here’s the best part: You don’t have to know everything. You just have to stay curious.
Take one topic at a time.
Read a book. Listen to a podcast. Ask a coach. Watch a video.
You’re not behind. You’re just beginning.
Because cutting costs will only get you so far.
But building financial knowledge? That will take you the rest of the way.
🧠 8. Money Confidence is a Skill, Not a Trait
There’s a myth that floats around quietly—especially among women—that some people are just “naturally good with money.”
Maybe you’ve thought it too.
“I’m just not a numbers person.”
“Finances stress me out.”
“I always mess this stuff up.”
But here’s the truth:
No one is born knowing how to budget, invest, or build wealth.
Money confidence is not a personality trait. It’s a skill—and like any skill, it can be learned, practiced, and strengthened over time.
🧱 It Starts With Small, Simple Actions
You don’t need to do a complete overhaul overnight.
Start by checking your account regularly.
Track your spending for a week.
Listen to a money podcast on your commute.
Ask a question—even if you feel silly.
Each step builds familiarity. And familiarity builds confidence.
🎯 You Don’t Have to Know It All to Take Action
Many women hold back from making financial moves because they feel like they need to understand everything first.
But confidence doesn’t come before action—it comes from action.
That first time you:
- Open a retirement account
- Make a budgeting plan
- Say “no” to a purchase out of alignment
- Talk to a financial advisor or coach…
It might feel awkward or vulnerable. But doing it anyway? That’s how you grow.
💬 Replace “I’m Bad With Money” With “I’m Learning”
Language matters.
If you keep telling yourself you’re bad with money, your brain will look for proof.
But when you say, “I’m learning,” “I’m figuring this out,” or “I’m improving”—you give yourself room to grow.
You don’t have to be fearless to get confident.
You just have to be willing to show up, try, and keep going.
You are capable.
You are resourceful.
And every time you face your finances with courage—even if your voice shakes—you are building the muscle of confidence.
So stop waiting to feel “ready.”
Start with what you know, and trust that you’ll learn what you need along the way.
💼 9. Protect Yourself
Money isn’t just about growth—it’s also about protection. Because the truth is, life happens. Illness. Job loss. Divorce. Death. Emergencies don’t send a calendar invite. And if you’re not prepared, they can derail even the strongest financial progress.
Protecting yourself means building a financial safety net—one that gives you peace of mind today and security for the future.
Here’s how to start:
🛡️ Insurance: The Foundation of Financial Stability
- Health Insurance
Even if you’re healthy, unexpected medical bills can be devastating. Make sure your coverage fits your needs—and don’t skip preventive care. You are worth taking care of. - Disability Insurance
What if you couldn’t work for 3, 6, or 12 months due to injury or illness?
Disability insurance replaces a portion of your income so you can stay afloat. It’s often overlooked, but it’s essential. - Life Insurance
If someone depends on your income—or if you’d want to leave something behind—it’s worth having a policy. Even a simple term life policy can make a huge difference.
You insure your car and phone. Why not insure your ability to live and earn?
📜 Estate Planning: It’s Not Just for the Wealthy
Estate planning isn’t about being rich—it’s about being responsible.
- A will ensures you decide what happens to your money, property, and children—not the courts.
- A power of attorney names someone to handle your finances if you’re unable to.
- An advance healthcare directive (or living will) gives you control over medical decisions if you can’t speak for yourself.
It’s not fun to think about—but it’s far worse to leave your loved ones unprepared.
Taking care of this now is a gift to yourself and the people you care about.
💸 Emergency Savings: Your Personal Safety Net
Aim to set aside 3 to 6 months of essential expenses in a separate, easy-to-access savings account. This isn’t for vacations or splurges—it’s for when life knocks the wind out of you.
- Lost job?
- Car breaks down?
- Medical emergency?
You’ll breathe easier knowing you can handle it without going into debt.
Real protection isn’t fear-based—it’s freedom-based.
Because when you’re protected, you’re free to make empowered decisions.
You’re not stuck in a toxic job because you’re one paycheck away from a crisis.
You’re not panicking over a broken furnace or a sudden illness.
You’re stable. You’re covered. You’re ready.
🌱 10. Your 40s Can Be a Financial Springboard
There’s this outdated idea floating around that your 40s are about settling down, staying put, or shrinking your dreams.
Let’s flip that.
Because your 40s aren’t a winding down—they’re a launching pad.
This can be your decade of reinvention—financially, personally, professionally.
Maybe you’ve spent years giving to others. Maybe you’ve lost yourself in work, caregiving, or survival mode. Maybe you’re coming out of a divorce, career burnout, or a season of self-doubt. Or maybe you’re just ready for more.
Wherever you are—you’re not too late.
You’re just getting started.
🌀 This Is the Perfect Time to Reset
In your 40s, you have something powerful: experience.
You’ve seen some things. Learned some lessons. Grown into your voice.
And now you get to use that wisdom to make bold, aligned decisions.
- Want to pivot careers? Do it.
- Want to finally start that business? Begin.
- Want to get serious about investing, saving, or building wealth? Start today.
This is not the decade to shrink.
This is the decade to get clear, get brave, and get intentional.
💡 You Don’t Have to Have It All Figured Out
Springboards don’t launch you because you’re ready.
They launch you because you’re willing.
You don’t need to know every step to take the first one.
You don’t need to have a perfect past to create a powerful future.
Whether you’re:
- Restarting after a setback
- Rebuilding after years of ignoring your finances
- Or refining the systems that are already working…
You are allowed to evolve.
You are allowed to change your mind.
And you are allowed to build wealth and confidence in a way that fits who you are now.
🛤️ Write Your Next Chapter—On Purpose
Your money is a tool. It’s not just for bills or emergencies.
It’s for freedom, security, joy, choices, and impact.
So ask yourself:
- What do I want life to look like in 10 years?
- What kind of legacy do I want to leave?
- What kind of support, comfort, or peace do I want to create—for me, and for others?
And then start moving in that direction.
With intention. With support. With courage.
Because your 40s don’t have to be a plateau.
They can be your launchpad—into the most empowered, financially confident chapter of your life.
And you?
You’re absolutely ready for it.
🔑 Bottom Line:
You are not behind.
You are not too old.
And you are absolutely capable of building confidence, clarity, and financial power—starting now.